Today's video story: Should Celebrities Be Held Criminally Liable For Endorsements? Last year, an Indian government testing laboratory found 'excess' lead in Maggi - one of the most popular brands of instant noodles. The brand ambassadors of the product, actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta were not only flayed on social media but a case was filed against them in a local court in Uttar Pradesh. The case rested on the logic that celebrities should be held accountable for any product they endorse, since the celebrities, have a mass following and have the ability to sway people. The discourse on making celebrities accountable for misleading adverts was given a shot in the arm when the Parliamentary Standing Committee made recommendations on making celebrities accountable. Based on which, the Indian government has prepared a draft Bill proposing criminal liabilities on celebrities featuring in misleading advertisements.
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